As executive vice president and chief marketing officer, Takeshi Numoto is responsible for leading worldwide marketing, inclusive of product marketing, brand, advertising, market research, events and communications for all of Microsoft’s products and services.
Numoto’s tenure at Microsoft has been marked by his instrumental role in the creation of new business models. His innovative strategies have modernized the company’s marketing and commerce capabilities, establishing a connected ecosystem of sales and marketing that harnesses data to optimize customer journeys.
In his previous roles, Numoto supported the growth of the company’s commercial product portfolio and its business transformation towards the cloud.
Prior to joining Microsoft in , Numoto served in the Japanese government’s Ministry of International Trade and Industry.
Numoto holds a bachelor’s degree in law from the University of Tokyo and an MBA from Stanford University. He can be followed on LinkedIn.
通産省から米マイクロソフトへ、世界で活躍する日本人
面白いと感じたらとことんまでやってみる
マイクロソフト コーポレート バイスプレジデント 沼本 健氏
米マイクロソフト本社のコーポレートバイスプレジデントとして、企業のITインフラやクラウドを支える製品のプロダクトマーケティングの指揮をとる沼本健（41歳）。IT業界のリーディングカンパニーの1つであるマイクロソフトの中核として15年にわたって活躍し続けてきた。その源はどこにあるのか。
沼本が、最初に選んだ勤め先は通商産業省（現経済産業省）。年入省。新米官僚時代は、1日約本の電話応対に追われ、国会の会期中は朝から深夜まで働き詰めでも、満足だった。転機が訪れたのは95年、米スタンフォード大学へ留学してからだ。沼本は、IT企業や先端技術企業の多くが集まるシリコンバレーに約2年間、身を置いた。
「生活がスローダウンし、考える時間ができました。役所の仕事には愛着があり、正直最後まで悩みましたが、通産省を辞めることを決めました。それは、一度しかない人生、先行きが見えない中に身を投じても、自分の方向性を決める操縦桿は、自分で握りたい、そう考えたのです」
辞職後、選択肢は複数あったというが、WindowsやMicrosoft Officeなど世界に通用する“産業の米”をつくるマイクロソフトが最も魅力的に見えた。ところが入社して「最初の6カ月は地獄」だったという。立ちはだかったのは“英語”の壁である。
「完全に自分の読みが甘かった。ボキャブラリーがない、話してもわかってもらえない、会議で口がはさめない、頭で文章となったときには、話題はもう次へと移っている。毎日、アパートへ帰るとへこんでいました」
Satya Nadella, Chairman and CEO, shared the below communication today with Microsoft employees.
Marketing excellence at Microsoft is key to how we drive business growth and for the past ten years, Chris Capossela has done a terrific job as our CMO driving revenue and brand love for the company. The numerous accolades Microsoft continues to receive in terms of brand recognition and marketing awards are impressive and a testament to the strong team he has built. Chris and I have been working on his succession plan for some time, and as this new era of AI is upon us, we’ve decided this is the right time to put that plan into action.
I am pleased to announce that Takeshi Numoto is being promoted to Executive Vice President, Chief Marketing Officer, reporting to me. Takeshi has been at the heart of our Cloud transformation, he’s a fantastic systems thinker who works end-to-end across all functions from engineering to finance to operations to sales, and he’s built a great team of marketing leaders. I’m thrilled for him to step into the CMO role for Microsoft and drive our vision forward.
I’m also excited that Yusuf Mehdi is being promoted to Executive Vice President, Consumer Chi
Takeshi Numoto
Takeshi Numoto is Microsoft’s chief marketing officer of the worldwide commercial business. As commercial chief marketing officer, Numoto runs marketing across a broad commercial product portfolio that enables businesses to modernize and digitally transform their operations using Microsoft’s cloud infrastructure, services and products, including Microsoft Azure, Windows Server, SQL Server, Visual Studio, Microsoft , Microsoft Teams, Microsoft Dynamics and Microsoft Power Platform. Numoto also orchestrates cross-product marketing efforts that span industries and customer solution areas and has also been instrumental in modernizing marketing and commerce efforts across Microsoft, enabling new business models and marketing efforts that align to how modern enterprise customers want to engage with Microsoft.
Prior to this role, Numoto worked in the Microsoft Office Division where he spearheaded the Microsoft Office and Office product management group for the Microsoft Office productivity suites which include desktop applications such as Microsoft Word, Excel, PowerPoint and Outlook, and Microsoft Office for Mac. Numoto joined Microsoft Corp. in September as a busine
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