Maan Hontiveros
CEO of AirAsia Inc. Philippines and Chair of AirAsia Zest
Manila, Philippines
What is the global impact of your work? Through my leadership, AirAsia is able to provide safe, low-cost, high value air transportation services to enable those on a limited budget to fly and explore other cultures.
What have you done to alleviate suffering in society? After super typhoon Haiyan, we ferried rescue workers, relief goods, survivors and stranded passengers on our humanitarian flights for free.
Most difficult workplace challenge as a Filipina woman and why: To aspire for the top position means you have to be aggressive and think and oftentimes act like a man…. And be prepared to suffer the consequences.
Hardest lesson learned and how you learned it? Most Filipinos are uncomfortable with confrontation. During one television interview where I relentlessly grilled an interviewee who I believed was a fake psychic, I thought I had done a great job, only to find out that audience reaction showed a great majority of callers thought I was rude and “un-Filipino”. I have since learned to punch with silken gloves and use a more polite tone even as I strive
The Filipina CEO Circle (FCC) comprises of 40 dynamic and successful Filipina executive directors, top managers and powerhouses based in the Philippines including Ace T. Itchon (Global FWN™ '15), President & CEO, Aspen Philippines, Inc., Marife Zamora (Global FWN™ '13), Chair, Convergys Philippines Services Corp., Maan Hontiveros (Global FWN™ '14), Chair, AirAsia Philippines, Emma Imperial (Global FWN™ '15), Group President and CEO at Imperial Homes Group of Companies, Delia Albert (Global FWN™ '14), Former Ambassador and Secretary of Foreign Affairs; Senior Adviser, SGV & Co., Philippines, Ayhee Campos (Global FWN™ '14), Country Head, Infosys BPO Ltd., Marivic Añonuevo (Global FWN™ '14), Managing Director and CEO, Millennium Challenge Philippines, Mila Sering, (Global FWN™ '14), COO, Senior Managing Director for APAC Sales and Marketing, Seven Seven Corporate Group, Karen Batungbakal (Global FWN™ '14), Executive General Manager, QBE Insurance, Talino EV Management Systems Inc, Business Processing Assoc. of the Philippines, Myrna Tang Yao (Global F
| Maan addresses the media via the plane's public address system |
It took AirAsia Philippines nearly six months from its launch last year to get its license to fly. But it surely made up for the long wait as its 20, Free Seats inaugural promo set its Twitter and Facebook fans and followers into a frenzy of wanderlust and instant bookings for Boracay and Davao. At the center of the buzz and excitement is AirAsia Philippines CEO, Marianne Hontiveros (more popularly known as Maan), the first-ever female CEO in the AirAsia network.
During the kick-off for the promotion aptly held inside the cool and cozy brand-new Airbus A (it even smelled new!) at the AirAsia hub at Clark Airport, Lagal[og] got a chance to sit down and chat with this effervescent leader to get her thoughts about traveling, delivering true value through low cost but high value airline travel and the importance of being transparent:
Lagal[og]: When I was younger, I used to see you on TV. And now, you're the CEO of an airline. What got you into the travel/airline business?
Maan: People ask what are my qualifications to be the CEO of an airline when my background is
Philippines’ richest congressman Michael “Mikee” Romero is now the majority owner of the local affiliate of budget airline AirAsia. Romero’s stake in the Philippine AirAsia was raised to %, higher than Malaysian AirAsia founder Tony Fernandes and partner’s 40%. Romero acquired the AirAsia Philippines stakes of Ambassador Fred Yao and Maan Hontiveros. Romero, Yao, Hontiveros and businessman Antonio “Tonyboy” Cojuangco were the original Filipino owners when the local franchise of the Malaysia-based airline started operating in Fernandez’s holdings is stuck at 40%, the limit set by the Philippine Constitution for foreign ownership in airlines. Philippine AirAsia ownership structure: Romero says the opportunity to increase his stake in the airline came at a “good time” since the loss-making airline has already turned around. Gone were the days when it was poorly slugging it out against local giants Philippine A
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